March 1, 2024

It may not always feel like it, but Valentine’s Day isn’t only for couples. Think back to the good old days of elementary school; remember when you handed out sweet, handwritten cards to all of your friends? That’s the energy we’re channeling as we approach February 14 this year—because really, the more Valentines, the better. Whether you’re looking to show some love to your childhood bestie, your longtime travel buddy or your favorite coworker, we’ve narrowed down your shopping search to find the very best Valentine’s day gifts for friends.

Ahead, here are 45 can’t-miss presents, including classic BFF necklaces, luxe beauty products, tech gadgets and beautiful books. And for even more gifting ideas, check out our list of the best Valentine’s day sales.


With witty inscriptions that, fittingly, start with “Your Best Friend Be Like” and colorful, dessert-inspired designs, it’s easy to see why Candier by Ryan Porter’s candles have become popular gifts. Highlights from the brand’s Valentine’s Day collection include, “You’re The Icing To My Donut,” which, naturally, features a wax donut; the sprinkles-filled “I Love You More Than Ice Cream” and the more subtle, earthy “I’d Swipe Right For You.”

Featuring solid 14kt rose gold beads on a trio of pink nylon cords, this adjustable bracelet from Catbird is the subtle, grown-up answer to the colorful lanyard designs of her youth (it’s even water-resistant, just like the ones she wore back in the day). Don’t forget to snag one for yourself to match; it also comes in a pearl option, if that’s more your thing.

Kris Jenner and Khloé Kardashian were among the first to sport this matching sleepwear in a festive champagne print when PJ Place launched in the fall—Jenner even sent the same set to pals including Martha Stewart, Paris Hilton and Chelsea Handler. Now, you can gift the same look to your own circle (we also adore this very on-theme love letter pattern).

Chocolate brand Louis Sherry has packaged its truffles in tins that are practically works of art for over 100 years—and this bamboo-inspired design by artist Harrison Howard can be used to store trinkets long after the 12 creamy truffles housed within have been devoured.

Inspired by traditional BFF necklaces, this Emi Jay clip set packs an additional retro punch. Made up of two heart halves—one for you, and one for your closest pal—and featuring a strong, tight grip, the clips work with all hair types; and in the pink-and-purple colorway dubbed “Flirt,” they’re just what Cupid ordered.

We don’t make the rules: There’s nothing cuter than sending your plant-loving friend a heart-shaped plant. This Hoya variety—that measures about 3 to 6 inches tall—will keep growing (like your friendship) into a trailing vine. The Sill shares helpful care instructions, so it should thrive in most environments. It needs bright indirect light, and water every one to two weeks. Choose from three planter options and add on a ceramic planter message to make it more personal.

Featuring a carved diamond design on lead-free crystal glass, this set of hot pink coasters—which is part of Barbie’s larger collection with Dragon Glassware—is non-slip, dishwasher-safe and comes stacked in a matching magenta case. Glam and functional? Now that’s deserving of some serious coffee table real estate.

Furniture designer Alexandra Von Furstenberg’s acrylic snap frames add a subtle pop of color to any room—and this pink 5×7 option is the perfect fit for putting a favorite memory on display. Print a picture from one of your most unforgettable visits, pop it in the frame, and let it serve as a nice reminder of your friendship, even when you’re far away.

Inspired by the chunky chain necklace she designed for her ultimate cool-girl client, Kristen Stewart, celebrity makeup artist Jillian Dempsey created an edgy but practical piece that deserves more fans than Twilight. When you open the locket, you’ll find a sheer but creamy lip tint for quick touch-ups, plus it comes with four shades that can be easily swapped out. The necklace is available in silver or gold with two length options.

A metallic pink take on the classic envelope clutch, this Stuart Weitzman bag can also be worn on the shoulder thanks to its detachable gold chain strap. Roomy and elegant, it’s a piece that can be dressed up or down — and with a name like The Loveletter Clutch, it’s the perfect choice for a V-Day gift.

Bala’s weighted wrist bangles are already a must-have accessory in the fitness realm; its latest release is ideal for anyone looking to improve core strength. Available in three colors—charcoal, sand, and the brand’s signature blush—the non-weighted pilates ball comes with its own mini-pump and adds a cool factor to any home workout, from barre to yoga.

Yves Saint Laurent At Home: Life with Yves and Pierre

A book that celebrates interior design, fashion, and love? That’s the trifecta. Yves Saint Laurent At Home: Life with Yves and Pierre features photos of the spaces that the great YSL and his partner, Pierre Bergé, dreamed up and brought to life. The new Assouline title, which is written by designer Jacques Grange and features photography by Marianna Haas, shows how the couple infused their personal spaces and collections with their personalities—and, of course, their personal style.

The Golden Girls Valentine’s Day Red Rose Fleece Crewneck Sweatshirt

Nothing says you’re a pal and a confidant quite like some Golden Girls merch. This fleece crewneck features everyone’s favorite naive St. Olaf native, Rose Nylund, among her namesake bloom — and we’d trade actual flowers for more Betty White anyday. (This Golden Girls day-at-a-time calendar for 2023 is another inspired idea.)

With the latest device from Hollywood’s go-to esthetician Shani Darden, any skincare guru can get spa-grade anti-aging technology from the comfort of their couch. High-performance sound waves target wrinkles, boost circulation and optimize oxygen intake for firmer, smoother skin—and the Facial Sculpting Wand’s relaxing vibration therapy mimics that of the signature facial at Darden’s Beverly Hills studio.

Via Carota: A Celebration of Seasonal Cooking from the Beloved Greenwich Village Restaurant

You don’t have to live in N.Y.C. to experience the famed Italian restaurant’s biggest hits. In Via Carota: A Celebration of Seasonal Cooking from the Beloved Greenwich Village Restaurant: A Cookbook, James Beard Award-winning chefs Jody Williams and Rita Sodi put their best (140!) recipes forward—and the foodie in your life is sure to devour each and every one.

Known for its pretty packaging and even prettier scents, Parfums de Marly is one of the most beloved fragrance brands for a reason—and any beauty junkie will appreciate a hand cream from the French line’s iconic Delina collection. If you feel like splurging, add on a body cream, hair mist or shower gel featuring the same rose and lychee notes; and if you really want to go all out, add the fragrance itself to your cart, too.

It’s the classic BFF symbol from your childhood, reimagined with Jennifer Fisher’s edgy and always-chic twist. Each half of the charm can be personalized with an initial—yours on one, your friend’s on the other—and you can choose from four types of gold (14kt yellow, 14kt white, 14kt rose and 18kt yellow) for a gift that makes it cool to be sentimental. Plus, you get to keep half of it.

Known for its ultra-romantic designs, LoveShackFancy has done it again with a sweet pair of heart-shaped sunnies in an icy pink or golden peach shade. Featuring gold bow details, the frames come with a pink floral case that, thanks to a removable chain, doubles as a micro-purse.

These soothing hydrogels brighten, hydrate, and de-puff tired eyes—plus, they look downright rich. Infused with nano gold particles, they contain skin-plumping collagen as well as hyaluronic acid to tackle under-eye bags and give you a noticeable glow after 15 minutes. For an even more refreshing experience, pop ‘em in the fridge first.

Yes, Therabody’s Smart Goggles are really that smart. They feature a biometric sensor that customizes treatments to lower the wearer’s heart rate, resulting in a more relaxed state in addition to easing headaches, eye strain and facial tension. Perfect for anyone who spends their day staring at screens, dealing with stress or just, you know, living. 

Boy Smells x Kacey Musgraves Slow Burn Candle

Country-pop star Kacey Musgraves collaborated with Boy Smells on the brand’s bestselling “Slow Burn” candle, aptly named after one of her biggest hits. A warm, spicy scent with notes of black pepper, raspberry and cedarwood, its 50-hour burn time allows you to listen to its namesake song in full at least 12 times while it’s lit (if you want more replays, consider upgrading to the magnum size).

All You Need Is Love (Notes): Sweet Everythings For All The Loves In Your Life

Inspired by the sweet, funny and sometimes emotional sentiments that customers send with floral arrangements from The Bouqs Co., the company’s founder John Tabis has compiled a selection of real notes that have been sent to paramours, friends, family and then some. The cute collection now lives on in a new book, All You Need is Love (Notes), as well as an equally lovely day-to-day calendar for 2023.

A little CBD can go a long way and with this Valentine’s Day gift set, Lord Jones is delivering on the relaxation front. The package includes a bottle of the brand’s maximum strength, hemp-derived CBD Royal Oil, plus their White Peach CBD Gumdrops and Whole Plant Formula CBD Lip Balm. It goes without saying, but every minute spent with this ultrasatisfying assortment should be savored.

Emblazoned with a pointed message—“We’re Sorry. The number you are trying to reach has moved on”—these lightweight fleece sweatpants from Boys Lie speak for themselves. While the sunny shade is perfect for cheering up a friend who’s nursing a case of heartbreak, they strike a cozy-cute balance that can be enjoyed by anyone, regardless of relationship status. Scoop up the matching hoodie and make it a set if you really want to show your support.

Hangovers, be damned. These individual filters aerate and purify a glass of wine in under three minutes, removing preservatives and, ultimately, alleviating some of the peskier side effects that come with splitting a bottle. Pop the wand into a glass of red or white, let it work its magic and enjoy a truly happy hour free of headaches, congestion and skin flush. Bonus: The wand is small enough to stash in your purse, and its top twists off to double as a charm for the glass. Grab a pack of 8 for all of your Galentines.

Don’t let its size fool you—Marshall’s wireless Willen speaker can turn any picnic, bonfire or barbecue into a bonafide jam sesh. The sound quality is top notch, it’s dust- and water-resistant (and PVC-free, plus 60% of its plastic is recycled from used electronics) and with over 15 hours of listening time on a single charge, your pal can let the good times roll without the fear of a drained battery.

After closing up shop a decade ago, New York City’s beloved Crumbs Bakeshop is back—only now, the decadent treats can be delivered to your pals far and wide. The brand’s special Valentine’s Day packages are certainly worth a look, as are the recently-launched cookie jars that come in fun flavors like red velvet and chocolate candy. But because you know your bestie better than anyone, we’d suggest building your own 6-pack of cupcakes. From cookies and cream to classic sprinkles, all of the hits are there (and they’re as good as you remember).

Featuring notes of pure jasmine, succulent mango and creamy incense, Paco Rabanne’s Parisian-inspired FAME fragrance—the brand’s first major feminine launch in the US—is worthy of a fanbase all its own. Shaped like a robot wearing the late designer’s iconic chainmail dress, the futuristic bottle is also reusable (refills are available for separate purchase). It’s perfect for that effortlessly cool friend who always smells incredible, plus it already has one celebrity admirer, too: Perpetually-chic actress Elle Fanning has signed on to be the scent’s ambassador.

It may fit inside the palm of your hand, but don’t be fooled: This little massaging device packs a punch. It features three vibration speeds and can be rolled over any muscle area that’s feeling particularly tight with targeted precision. Consider it a godsend for your pal who went a bit too hard at the gym, or the traveler whose back is acting up after a long flight—especially since it’s TSA carry-on approved and weighs just one pound.

This serving set from Fly By Jing is an ideal gift for a friend who loves to cook. The custom tray, serving spoon and vessel are the perfect complement to the brand’s zingy chili crisp, which pairs well with everything from vegetables to sweets. Choose from three colorways: white, black or red.

Do you have a friend who dresses like Seinfeld’s Elaine Benes? These sleek yet substantial earrings are sure to match their vibe. You can choose from Machete’s various patterns, but these checkered hoops are particularly fun and eye-catching. They’ve got a hypoallergenic post and measure 1.5 inches wide.

Looking for a twist on a classic box of chocolates? Check out these pink-themed bars from Compartés. The Los Angeles-based chocolatier is known for their inventive flavors and handmade confections. This set includes fruity, romantic flavors like strawberry cheesecake, raspberry rose, strawberry shortcake, red velvet and rose wine. The bars will last for six months, so your pal can savor a bite whenever they need a sweet treat.

This sleek journal is a great gift for writers, note-takers or just about anyone. You can get it monogrammed for a more personal touch, and choose from four classic, bright colors: camel, pink, red or navy. With a refillable insert, this is a gift that keeps on giving.

A coffee subscription will supply your friend with the tastiest beans so they never run out. We found that Trade offers the best coffee subscription box after weeks of testing: It has the widest array of roasters and coffees of the brands we tried. Plus, it has an intuitive ordering system, making it easy to customize your order. Your pal can also learn more about brew methods and roasters on Trade’s blog.

We love this TikTok-viral tumbler, which is a cult favorite. Made from 90% recycled stainless steel, it can keep drinks hot for seven hours and cold for 11 hours. The tumbler comes with a convenient handle and straw, and you can choose from four colors.

A versatile gift for just about anyone, this fanny pack from Baggu is fun yet practical. The adjustable strap means you can wear it around your waist or torso, but the best part is that you can pick a fun color or pattern to match your friend’s aesthetic. Choose from bright cherry or striped prints, or solid lilac, green or black. Even better, the bag is machine washable.

If your friend loves to sparkle, these heart-shaped hoops by BaubleBar are sure to please. They’re plated with goldtone and covered in pavé crystals that shine almost as bright as your bestie.

This luxe handcrafted candle is inspired by Harlem and the iconic Vaudeville artist Josephine Baker. Notes of bright citrus and bergamot, rich florals like jasmine and rose and warm scents of sandalwood and amber combine to create a beautiful scent as vibrant and dynamic as the artist herself.

Get all the charm of a classic polaroid camera with a few modern upgrades, like a selfie mirror and an exposure that automatically adjust to the light (or lack thereof). This camera is easy to use and comes in several fun colors.

The key to a stress-free getaway away is the right travel bag. A good weekender duffle is spacious without being bulky, organized, and lightweight. The cult-favorite Luka Duffle covers all those bases and looks good doing it.

Nothing complements a good book or a quiet morning like a warm beverage. Your friend will think of you every time they curl up with one of these mugs—or you can join them with the second cup. They come in a few color variations and are dishwasher and microwave-safe.

This cute but functional gift will keep your friend charged up when they’re on the go. It attaches magnetically to MagSafe devices and comes in a variety of colors and patterns. Don’t forget to use code BESTIES to snag 25% off.

Form meets function with this chic valet tray. It can hold everything from your keys to your jewelry and has a fun, eye-catching aesthetic. It also comes pre-boxed and ready for gifting.

If you’ve noticed your friend has been stressed lately, encourage them to take some time for a little self-care. The beloved Magic Wand has been a favorite for years. It’s reliable, effective and now comes cordless.

Chic coupe champagne glasses never go out of style. Toast your friend this Valentine’s Day with a set of six glasses in a variety of colors, including a mix-and-match multicolor set.


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